Integration Module in Enlitly

Integration Module is used for integrating your Email Service Providers. Enlitly has its own ESP but if you want to use an external Email Service Provider, you can do so using Integration Module.

Pro-tip

Before you decide to go for an external ESP, we want you to know that Enlitly’s email system is built on Amazon SES, which is known for its deliverability and is internally used by many known Email Service Providers. Enlitly’s email system is very much comparable to other well-established ESPs. We encourage you to take advantage of Enlitly’s all-in-one system without doubting its email sending capability. You may want to refer to this article to see how you can improve the deliverability of your emails.

In case you still choose to go with an external provider, at present, there are 4 email service providers that you can connect with Enlitly.

Active Campaign

Convertkit

Mailchimp

Mailerlite

Note that you need integration only when you want to send emails of those who purchased your product to your email service provider.

You don’t need integration if you want to send your subscribers’ emails (via lead magnet) to your email service provider. You can directly use your email service provider’s form for that.

The integration is simple. Click on Add Integration. Enter API keys from your Email Service. We will cover steps to find API keys in separate articles. Click on save.

The best thing about the Integration module in Enlitly is that you can add as many integrations as you need, even from the same provider. Meaning you can use 2 separate accounts from the same Email Service Provider. Of course, the number of integrations is capped according to pricing plans.

The setup isn’t done here. As a next step, you need to define automation to let the system know when to use which integration. e.g. Use integration with Convertkit when a user purchases product A.

Steps to define action-based automation are covered here.