How to create a Lead Magnet Funnel in Enlitly

A Lead Magnet Funnel is the simplest way to kickstart your lead generation efforts. It works by offering a free downloadable PDF in exchange for an email address.

At Enlitly, we’ve streamlined the process of creating a Lead Magnet Funnel to make it quick and effortless.

Here are steps to create a simple pdf guide lead magnet.

Step 1: Add a New Funnel in the Funnel Area #

Select the “Lead Magnet” option. This will automatically generate the following assets:

  • A List with the same name as the funnel.
  • A Form matching the funnel name.
  • Opt-in and Confirmation Pages.
  • An Email Sequence named after the funnel.

All these assets are conveniently located under one tab within the funnel. Once added, click “Edit Funnel” to view and customize them.

Step 2: Personalize the Landing Pages #

Choose from different templates or customize the page by modifying the copy, images, and colors to align with your brand.

Step 3: Customize the Email Sequence & Include Your Free Guide #

  • Edit the emails in the sequence. By default, the system provides pre-written emails.
  • Personalize these emails and include a link to your freebie in the first email.
  • If uploading your freebie (PDF or video) to Enlitly, use the Media Library. Learn more about generating a file URL here.

Step 4: Modify Form Fields (Optional) #

By default, the system includes Email, First Name, and a Privacy Checkbox. You can add or remove fields as needed, though we recommend keeping it minimal to encourage sign-ups.

Step 5: Test Your Lead Magnet Funnel #

  • When someone opts in, their email is automatically added to the List.
  • You’ll receive a notification via your account email.
  • Testing Tip: Each contact receives the email sequence only once. If testing with the same email multiple times, delete the contact from “Manage Contacts” before opting in again.

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