Email Marketing Best Practices in Enlitly

Welcome to email marketing!

If you are just getting started with Email Marketing in Enlitly, here are a few things to know!

✔️ Get your Email domain verified. The Gmail and Yahoo recipients require you to send emails from a verified domain. This involves setting up DKIM, SPF, and DMARC in your DNS. Reach out to us to set this up. Here is more information on the topic:

✔️ Always send emails to those who have Opted-in to receive emails from you. Most countries have strict laws against sending emails to people who have not subscribed to the list. Buying a list or sending emails to those who have not subscribed to your list often results in too many people marking your email as spam, which will harm your email reputation. Your emails may start landing in the spam/junk folder, and it can be hard to reverse the damage done.

✔️ Always Remind email recipients about how they got on your list. A lot of times, people subscribe and then forget how they got on your list. This reminder will help them remember how they subscribed to your list, and they will be less likely to mark your email as spam. For example, you can include in the footer: ‘You are receiving this email because you chose to download our free guide.’

✔️ We request that you Monitor hard bounces and complaints after each email broadcast and periodically within sequences as well. Actively delete contacts who have hard bounces or complaints. We consider 5% as a high bounce rate. A 5% hard bounce rate will put your account under risk of getting restricted. The system will also suppress bounced emails for future. Meaning, emails identified as bounces and complaints will not receive emails although system will show as sent. This is to maintain a healthy account status.

✔️ Always use your Physical address in the email footer. As per CAN-SPAM Act, your email must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations. Use our system personalization tag $business_address to show address in the footer. This tag is replaced by your business address, as entered while creating your business. You may edit this address by going to your business under https://host.enlitly.com and editing it to change the address.

✔️ Provide an easy option to Unsubscribe. The absence of an unsubscribe link in your email may cause recipients to mark the email as spam, leading to complaints on our end. You can add unsubscribe option by using the system tag $unsubscribe in the footer. Do not format the tag as a link, as the system automatically does that when sending the email.

✔️ If your domain is new, you may see a Low open rate because it takes a while to build email domain reputation. We suggest warming up your domain by asking email recipients to reply to your email. You can also use third party services like warm up inbox to warm up your email domain.

Enjoy Emailing!

Questions? Email us at support@enlitly.com