{"id":226,"date":"2021-12-15T22:27:35","date_gmt":"2021-12-15T22:27:35","guid":{"rendered":"https:\/\/enlitly.com\/blog\/?post_type=docs&#038;p=226"},"modified":"2024-10-11T16:08:40","modified_gmt":"2024-10-11T16:08:40","slug":"introduction-to-email-sequences","status":"publish","type":"docs","link":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/","title":{"rendered":"Introduction to Email Sequences"},"content":{"rendered":"\n<p>Email sequences in Enlitly are designed to help you automate a series of emails. In this article, we will cover the basics of understanding sequences, as well as the differences between system-generated and custom sequences.<\/p>\n\n\n\n<h2><strong>Understanding Sequences<\/strong><\/h2>\n\n\n\n<p>Email sequences are used whenever you want to send automated emails to your contacts. <\/p>\n\n\n\n<p>Each email sequence is <strong>always linked to a List<\/strong>. Once a contact is added to that list, the sequence is triggered. Typically, the first email in the sequence is set to be sent immediately (0 hours) after a contact joins the list.<\/p>\n\n\n\n<p>You can schedule subsequent emails to be sent after a designated wait time, such as 1 hour or 1 day. The system will automatically send the next email after the specified delay.<\/p>\n\n\n\n<p>There are no restrictions on the number of emails you can add to a sequence, allowing you to create as extensive a sequence as needed.<\/p>\n\n\n\n<h2><strong>Custom Sequences<\/strong><\/h2>\n\n\n\n<p>Custom sequences are those that you create manually. For example, if you are building a funnel from scratch by adding an opt-in form to a landing page, you would use a custom sequence.<\/p>\n\n\n\n<p>Here\u2019s how a custom sequence works when creating a funnel from scratch:<\/p>\n\n\n\n<ol><li>First, you create a landing page with an attached form.<\/li><li>The form is linked to a list.<\/li><li>The list is connected to an email sequence.<\/li><\/ol>\n\n\n\n<p>Whenever someone submits the form on your landing page, they are added to the associated list, and the sequence emails are triggered based on your drip settings.<\/p>\n\n\n\n<p>Custom sequences are also useful when you want to segment your list and send automated emails to a specific segment. To learn more about segmentation in Enlitly, please refer to the article: <em> <a href=\"https:\/\/enlitly.com\/blog\/docs\/how-to-segment-your-contacts\/\">How to segment your contacts in Enlitly<\/a> <\/em>.<\/p>\n\n\n\n<p>You can create custom sequences within the &#8220;Email&#8221; module under the &#8220;Sequence&#8221; section, as shown in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"596\" src=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1024x596.png\" alt=\"\" class=\"wp-image-1045\" srcset=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1024x596.png 1024w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-300x175.png 300w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-768x447.png 768w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2.png 1491w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<p>We have streamlined the process of creating landing pages, forms, lists, and sequences within the &#8220;Funnels&#8221; module. When you add a funnel, Enlitly automatically generates the form, list, and sequence for you, so there is no need to manually create them. For more details, see the section on system-generated sequences below.<\/p>\n\n\n\n<h2><strong>System Generated Sequences<\/strong><\/h2>\n\n\n\n<p>Enlitly automatically generates sequences when you add a funnel or a product.<\/p>\n\n\n\n<p><strong>Funnel Sequences:<\/strong> When you add a funnel, you will find a system-generated sequence in the &#8220;Sequence&#8221; tab while editing the funnel, as shown in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"741\" src=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1024x741.png\" alt=\"\" class=\"wp-image-1043\" srcset=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1024x741.png 1024w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-300x217.png 300w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-768x556.png 768w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image.png 1151w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>Product Sequences:<\/strong> Similarly, when you add a product, the system generates an onboarding sequence. This sequence can be viewed and managed within the product settings, as shown in the screenshot below.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"701\" src=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-1024x701.png\" alt=\"\" class=\"wp-image-1044\" srcset=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-1024x701.png 1024w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-300x205.png 300w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1-768x526.png 768w, https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-1.png 1163w\" sizes=\"(max-width: 706px) 89vw, (max-width: 767px) 82vw, 740px\" \/><\/figure>\n\n\n\n<p>These system-generated sequences can be customized to align with your brand and communication style, ensuring a personalized experience for your audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email sequences in Enlitly are designed to help you automate a series of emails. In this article, we will cover the basics of understanding sequences, as well as the differences between system-generated and custom sequences. Understanding Sequences Email sequences are used whenever you want to send automated emails to your contacts. Each email sequence is &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Introduction to Email Sequences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"doc_category":[33],"doc_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introduction to Email Sequences - Enlitly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introduction to Email Sequences - Enlitly\" \/>\n<meta property=\"og:description\" content=\"Email sequences in Enlitly are designed to help you automate a series of emails. In this article, we will cover the basics of understanding sequences, as well as the differences between system-generated and custom sequences. Understanding Sequences Email sequences are used whenever you want to send automated emails to your contacts. Each email sequence is &hellip; Continue reading &quot;Introduction to Email Sequences&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/\" \/>\n<meta property=\"og:site_name\" content=\"Enlitly\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T16:08:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1024x596.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enlitly.com\/blog\/#website\",\"url\":\"https:\/\/enlitly.com\/blog\/\",\"name\":\"Enlitly\",\"description\":\"Enlighten Minds with Enlitly!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enlitly.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2.png\",\"contentUrl\":\"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2.png\",\"width\":1491,\"height\":868},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#webpage\",\"url\":\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/\",\"name\":\"Introduction to Email Sequences - Enlitly\",\"isPartOf\":{\"@id\":\"https:\/\/enlitly.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#primaryimage\"},\"datePublished\":\"2021-12-15T22:27:35+00:00\",\"dateModified\":\"2024-10-11T16:08:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enlitly.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help Center\",\"item\":\"https:\/\/enlitly.com\/blog\/docs\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Introduction to Email Sequences\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Introduction to Email Sequences - Enlitly","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/","og_locale":"en_US","og_type":"article","og_title":"Introduction to Email Sequences - Enlitly","og_description":"Email sequences in Enlitly are designed to help you automate a series of emails. In this article, we will cover the basics of understanding sequences, as well as the differences between system-generated and custom sequences. Understanding Sequences Email sequences are used whenever you want to send automated emails to your contacts. Each email sequence is &hellip; Continue reading \"Introduction to Email Sequences\"","og_url":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/","og_site_name":"Enlitly","article_modified_time":"2024-10-11T16:08:40+00:00","og_image":[{"url":"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2-1024x596.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/enlitly.com\/blog\/#website","url":"https:\/\/enlitly.com\/blog\/","name":"Enlitly","description":"Enlighten Minds with Enlitly!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enlitly.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#primaryimage","inLanguage":"en-US","url":"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2.png","contentUrl":"https:\/\/enlitly.com\/blog\/wp-content\/uploads\/2024\/10\/image-2.png","width":1491,"height":868},{"@type":"WebPage","@id":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#webpage","url":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/","name":"Introduction to Email Sequences - Enlitly","isPartOf":{"@id":"https:\/\/enlitly.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#primaryimage"},"datePublished":"2021-12-15T22:27:35+00:00","dateModified":"2024-10-11T16:08:40+00:00","breadcrumb":{"@id":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enlitly.com\/blog\/docs\/introduction-to-email-sequences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enlitly.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Help Center","item":"https:\/\/enlitly.com\/blog\/docs\/"},{"@type":"ListItem","position":3,"name":"Introduction to Email Sequences"}]}]}},"_links":{"self":[{"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/docs\/226"}],"collection":[{"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/comments?post=226"}],"version-history":[{"count":5,"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/docs\/226\/revisions"}],"predecessor-version":[{"id":1050,"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/docs\/226\/revisions\/1050"}],"wp:attachment":[{"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/media?parent=226"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/doc_category?post=226"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/enlitly.com\/blog\/wp-json\/wp\/v2\/doc_tag?post=226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}